THE LUSH CLINIC MONT KIARA presents the ALMA-Q laser

THE LUSH CLINIC , Mont Kiara, Kuala Lumpur, Malaysia

The expatriate region of Mont Kiara abounds with beautiful, green foliage, as well as modern new malls that have made it a trending hotspot in Kuala Lumpur. Foreigners from all parts of the world commune within the area that is a short drive away from the main city.

Despite the fact that Mont Kiara bustles with activity, it successfully provides a restful experience. It’s spacious walkways and organic design lend an open and organic atmosphere that is popular with it’s largely Japanese and Korean clientele.

Relaxing sounds of waterfalls, and well-groomed shrubs pepper the new ARCORIS mall that includes the Hyatt House, eateries, cafes, as well as establishments such as THE LUSH CLINIC.

THE LUSH CLINIC is a Ministry of Health registered aesthetic clinic conveniently located here, that provides world-class beauty therapies and services to a largely expatriate clientele. Social media personalities, influencers and celebrities are also regular clientele at the clinic, that opened it’s doors in 2018.

Visiting THE LUSH CLINIC is like an afternoon date with a good friend who just wants to bring out the best in you! Relax amidst it’s cosy interiors that offer state of the art beauty services administered by skilled doctors. It’s no surprise that the Lush Clinic is gaining a loyal clientele and a name in the field of aesthetic clinics.

My main interest in visiting THE LUSH CLINIC, is because it is one of the few medspas in Kuala Lumpur that has the prized ALMA-Q LASER. The ALMA-Q is highly regarded in the beauty & wellness industry. It’s more commonly found in clinics in the US, however in Asia, you would only find the technology in higher end clinics.

The ALMA-Q is the most powerful triple mode Nd:YAG laser treatment solution available, featuring Q-switched, Long Pulsed and Quasi-Long Pulsed modes on a single, dedicated platform. What that means in layman’s terms is that it is a platform that offers unmatched power and versatility in it’s usage.

It can be used for pigmentation removal, skin resurfacing skin tightening and rejuvenation, permanent hair removal, scar treatments and so forth.

According to the makers of the ALMA-Q, "The high powered Q-switched laser is the most effective method for removing natural or artificial pigmentation while minimizing the risk of damage to surrounding tissue. ALMA-Q’s capabilities further extend the potency of the Q-switched laser, opening the door to additional treatment possibilities, including challenging skin imperfections associated with aging."

ALMA-Q delivers photo acoustic shock waves to the target area through high laser intensities in ultra-short nanosecond pulses.

This method creates controlled dermal wounds via a mechanical Q-Switched effect – a  unique mechanism of action that achieves optimal results for various indications without causing thermal damage or coagulation in the surrounding tissue.

In the case of pigmentation removal for example,the ALMA-Q provides the most effective method for removing natural or artificial pigmentation while minimizing the risk of damage to surrounding tissue.

The makers of ALMA-Q go on to explain that the Long pulsed ND aspect of the laser maximizes the potential of the 1064 nm wavelength, ALMA-Q also offers the Long Pulsed Nd: YAG laser for the treatment of benign vascular lesions and deep veins.

The extended duration of the long pulsed 1064 nm laser affords deep penetration and powerful heating, facilitating treatment of deeper lesions that cannot be targeted by shorter wavelengths.

While the Double Pulse Mode Nd: YAG laser generates sub-millisecond pulse widths at a high repetition rate of 5 Hz that provide both skin resurfacing and micro-vascular treatments.

As a result it effectively achieves sub-dermal heating stimulating the growth of new collagen. At the same time, its ultra-short pulse duration make sit ideal for treating microscopic blood vessels with diameters of less than 50 microns.

Dr Hwong Giin Shing

Dr Hwong Giin Shing is one of the resident doctors at the LUSH CLINIC. I had the pleasure of meeting him and discussing the ALMA-Q with him. What impressed me most about the Lush Clinic, wasn’t just the technology, rather it was the doctor who lent great confidence before going through the procedure.

Dr Hwong carefully explained the technology behind the laser, detailing how the skin is structured and the expected outcome. He took his time to help me to understand the impact of differing laser emissions on the various layers and conditions of the skin.

I could see that his role as a 'skin-technician' as he called himself, is one he conducts with pride. With an assurance beyond his years, the doctor’s astuteness offered an insight into the experience that could otherwise have just been an ordinary aesthetic clinic visit.

Various accreditations and awards line the shelves of this Ministry of Health registered aesthetic clinic

Due to my active lifestyle in the sun and extensive travel, the good doctor prescribed a session of pigmentation removal via the ALMA-Q. I was ready to try it as I wanted to test the efficacy of the laser as well as a rejuvenation to my skin.

The procedure itself was quick and painless. After being prepared with a numbing cream prior to the treatment, all I felt were little “ant pricks” on my skin as the ALMA-Q effectively, remove freckles, spots and blemishes. It was also used for some laser hair removal as well as to treat a scar on my forehealed.

A peek into the treatment room

I have to admit my face was rather red and raw after the procedure, but there really was no pain at all. Prepare for 1 day of downtime, and gird yourself with some concealer as the blemishes on the skin begin to darken before gently peeling off in a few days.

All in all, it was a quick procedure with little downtime. In a few days, my skin was left looking refreshed and renewed.

With most beauty treatments, a mid to long-term regimen will deliver the most visible results. Similarly with the ALMA-Q it is advised to go through a series of monthly procedures as the skin needs time to redevelop and rejuvenate more deeply.

To schedule your visit to THE LUSH CLINIC, please visit www.thelushclinic.com

EPION CLINIC | Tanglin’s GLAM Medspa

The très chic interiors of the EPION clinic

Stepping into the charming medspa known as EPION, is like chancing upon a glamorous haven of beauty amidst the heart of town.

As though an artist brushed strokes of gold and turquoise across a canvas of classic pin-stripe black, white tiling that wraps it's interior chambers.

With it’s stylish backdrop, EPION adds a touch of vogue to the medspa experience.

One might even be led to feel that you've walked into a sleek, Parisian boutique if not for the menu of cutting-edge spa services that avail itself within.

Tanglin's Tudor Court

It is whilst ambly strolling through Tanglin's alley of stores, savouring it's colonial-era architecture, that one begins to discern the rich heritage of the area . Taking a quick visit through history, 17th century Tanglin was comprised of plantations growing gambier, nutmeg and pepper. But it was in the colonial period, when most of the area was converted into well-respected residences for the Europeans and Chinese.

Tudor Court in particular was built in the fashion of a Renaissance chateau, selling high end home decor and antiques. It's quintessential art galleries and carpet stores have catered to luxury clientele and travelers from around the world. And a few steps away is the elegant Tanglin Mall that tends to attract a regular clientele of locals and expats living in the area. Personally, I’ve always found the Tanglin area inviting, because it retains a sense of serenity despite it’s proximity to the bustling Orchard Rd.

There amidst this charming scene, we find a slightly different shopfront. One with a glimmer of sophistication. The black and white signs of the EPION clinic welcome those thirsting for rejuvenation and a dalliance with beauty. It was those very signs that had me peering within the glass doors of this unique establishment, curious to spy what lay within.

I found myself appreciating the EPION's signature style that sets it apart from just any cookie cutter establishment. It’s lush interiors display a glamorous art deco style. This design strategy was a deliberate and clever complement to its exterior. The inviting rooms within are framed perfectly in a color palette that lends a stunning sight to the eyes. For the Instagram savvy, this spa would make a great backdrop for your next social media story!

From it's immaculate state, it becomes apparent that EPION clinic is brand new. As of 2018, it stands in it’s first year of conception. Yet even in it's infancy it appears to be doing everything right. Beautiful interiors, a classic location, the latest aesthetic technologies and gracious customer service, all work together to deliver a memorable experience.

The EPION clinic delivers a variety of treatments for the face, eyes, skin and body. From injectables, to laser treatments, medi-facials as well as a list of programmes that cater to every skin-care challenge.

Cutting edge technologies deliver both mild and invasive treatments depending on what is requested by the client. This comprehensive menu sets EPION as a one stop destination for one's beauty needs.

Because the clinic opened it's doors this year, it’s equipment appears to be brand new as well. I noticed that the laser equipment was spotless and shiny, as though it was right out of the box. And this marvelous sense of being brand new carries through the entire clinic.

From the ritzy sitting area, to it's stylish doors and velvet furniture, it’s truly immaculate.

PRIVACY & THE PROCEDURE

When I visited EPION clinic, I was instantly put at ease by the unique marriage of elegance coupled with warmth. A combination that one does not come by very often. However, the EPION clinic manages to pull it off. Upon buzzing the outdoor bell, a receptionist opens the door to greet me warmly, as if she were greeting a friend. I stepped in and then came the double take as I realized just how stylish the décor carried on from one room to another. This was certainly not your regular med-spa.

The polished aestheticians with their chic turbans enthusiastically explained how the day’s treatment would unfold, before leading me into a private room. It was here that I would be made ready for my consultation with the doctor.

And it was this private room that would become “my room” for the length of my visit. I was deftly guided through each step of the EPION experience. It was to "my room' to which I would retreat to and fro amidst the consultation and the selected treatments. I felt that it was a good system that offers patients a sense of comfort.

The lovely aestheticians, Radiah and Ita, add a warmth to the EPION experience

In my experience, a sense of privacy and intimacy are amongst the hallmarks of the EPION experience.

And so the first step was to remove all my makeup, so that I could be bare faced before meeting the doctor. Even this basic, primary step was performed with much care as the aesthetician cleansed my face in a precise manner. A sense of relaxation was introduced from this very first step.

The visit begins with the initial preparation for the consultation

I was then readied to visit the doctor and was led to his office. Of course, his office was just as chic as every other room in the spa.

Dr Melvin Tan is the sole doctor at the EPION, being both its founder and medical director.

At first glance once notices that the dashing doctor looks like he could be comfortable gracing the pages of a fashion magazine. Why is it not surprising that even the all black scrubs that he sports are distinctly more sophisticated than your regular doctor’s attire?

The well-spoken doctor introduces himself as the consult begins. His education in England lends a gracious accent; part British and Singaporean, which interestingly mirrors the history of the area.

Founder & Medical Director Dr Melvin Tan, in his office

What I appreciated about the good doctor was his calm manner and listening ear. All of which add to the sense of falling into a cultivated state of ease in the midst of what could otherwise be a somewhat less comforting experience.

Dr Tan listened carefully to my skincare needs before presenting a selection of options of treatments that he felt would best accentuate my features.

One of the tools Dr Tan used was a 3D camera, which allowed the doctor to gain a complete perspective of the terrain of my face. It mapped out my face so thoroughly that I admit it was rather taken aback to see my face from every angle! After a discussion, a treatment plan was devised, I was going to go through a laser facial, followed with and a slight enhancement with fillers.

The EPION clinic has customized skincare range

And so my next step was to prepare for the actual treatment.

Once again I returned to “my room” where I was prepped with numbing cream. This was probably my favourite part of the experience. The numbing cream had to be massaged thoroughly into my face to help it penetrate. And it turned out to be an enjoyable face massage, that I would happily go through again!

Throughout the treatment, the aestheticians were consistently friendly and warm, and their care added to the serenity of my experience. Finally the treatment began and the doctor’s bedside manner was both careful and considerate.

You see, I had opted for lasers and fillers which were somewhat invasive treatments, and a caring team by one’s side goes a long way.

For those interested in laser treatments, the treatment begins with the application of the numbing cream. While for those who are especially sensitive, there is the option of requesting anesthetic injections to completely block out any sensation.

I found that I was quite comfortable with the numbing cream alone. Getting laser treatments and fillers aren’t exactly a breeze, yet with the care that one receives at the EPION, I found that it went by quickly. It was simply a matter of bearing with some mild discomfort for a short time. Bear in mind that for the level of treatments that I had asked for, this is the norm.

The right team and care truly does help the patient enjoy a more seamless experience.

For the human touch goes a long way, with these more aggressive treatments.

With regards to injectables and fillers, Dr Tan appears to have an eye for enhancing structure with subtle yet effective changes. With a small amount of filler he was able to give me a slight enhancement that I felt went a long way.

I've come to see that it’s not about the volume but rather the technique of administering the filler that greatly affects the final aesthetic.

Following the array of treatments, my face felt numb and raw. Though I knew that I was in good hands, and all I had to do was to follow the post-care instructions meticulously.

My opting for a more invasive laser experience meant that I would have to refrain from the sun, from wearing make-up and from using any skincare that was abrasive to the skin.

AFTERCARE | Moisturize and protect

Moisturize and protect! That was my regimen for the next 3-5 days as my skin recovered and rebuilt itself. I was given one of EPION’S custom skincare range called the healing balm. It is a thick, gel like cream that I was advised to slather liberally on my face daily until it healed.

Although the treatment itself was complete, there was more to go! In the concluding stage of my visit, I was led back to my room, where my final facial consisted of exposing my skin to far-infra red light. Far infra red light accelerates the healing process and assists the skin to regenerate.

By this time, the numbing cream was wearing off and I was really beginning to feel the sting! I was grateful that I had been scheduled for an evening visit so that I could avoid any possibility of being exposed to the sun. If you’re getting laser treatments, remember to bring a hat, sunglasses and sunblock! You might need them afterwards.

And so my treatment was complete!

As is the tradition in Asia, my visit to the EPION clinic drew to a close with the traditional ginger tea. It almost felt like a congratulatory moment now that the work was over! All that was left were a few days of recovery before my improved skin would reveal itself!

Through this entire experience, I could see why EPION prides itself on it's unique service.

It turned what could possibly be a more aggressive clinical experience into a nurturing, spa-like experience.

I had actually researched the root meaning of the word EPION and it refers to the soothing of pain.

It's no accident that at the EPION clinic, a soothing atmosphere of peace is cultivated here. It truly lives up to it's name!

I have to say that the intimacy of its chambers was much appreciated. Wether you’re choosing the milder treatments or the more invasive, the quiet privacy afforded here, is a benefit.

Dr Melvin Tan | More about the doctor

Having opened earlier this year, the EPION clinic is the brainchild of Dr Melvin Tan, the sole doctor at the spa.

I sat down with the youthful, dashing doctor who shared his journey developing his charming establishment. Dr Tan hails from Singapore but received his education in England, having studied in boarding school in Cambridge.

Having previously been a part of larger establishment, an aesthetic clinic with several doctors, he had a growing desire to create a novel experience for his patients. One that would offer privacy, intimacy and selective care.

Dr Melvin Tan explains the expected response of the skin to laser treatments

Dr Tan relates, “ I trained in the UK. Actually, I lived there for most of my life. I went over to the UK at 12 yrs old to attend boarding school. Then I came back to serve at National Service here which is what all local boys do.

And then I returned to the UK for medical school, working there for a couple of years before coming back here to Singapore. I worked in hospitals for some time and it was in 2008 that I left the hospital and started getting into aesthetics. So It’s been roughly 10 years since I started in this particular field. At the start I was working at a clinic with other doctors. But this is the first clinic of my own.

It was earlier this year, at the start of the year that we moved into this place and it’s been great. It’s been pretty exciting times since opening. And essentially that’s the story of this place."

The EPION Clinic shopfront

I respond, ”I like the fact that the exterior is very quaint and it feels like it would be personable from the outside.”

Dr Tan, “ The way it looks is probably for a few reasons. Firstly, we are like a little shop. We are like a retail space and we have a little shop front. So we wanted to make it feel like a shop front and bring this retail feel to this special area.

So it makes us a little different, a little unique from the usual medspa that you see.

Everything about us is about convenience. So even when we found this space, one of the things that really attracted me to it, aside from the visibility of it, was that it had a mall next to it.

It had parking and it was a big enough space, that my clients could just park there and walk over. We wanted to focus on the experience for our clients and our patients and you see first hand what I mean by that.

When our clients come. There are these little rooms that we have, and they check into a little room and it's your room basically. You do all your treatments. You do your pre-treatments there, and you get numbed. You do your post-treatments there with your mask.

And when you need to do the laser itself, you go to the laser room and then you return to your room.

So its very private in that way, and even when we’re actually very busy, sometimes we have 3 or 4 patients running at the same time, it still seems pretty quiet.

So I think that’s quite nice. I’m pretty happy with how that worked out."

He carries on saying,

" We try to bring in as much good equipment and really provide good services. Good technology with a unique service and convenience for our patients and clients. ”

I ask, “ How does the technology provided here differ from other medspas? ”

Dr Tan, “That’s a very good question. I guess in all ways we probably have similar equipment but I try to get equipment that is FDA approved or CEA approved so it has all the hallmarks and stamps that it needs to be accepted by the regulatory authorities.

We use botox and juvederm exclusively, which in my opinion are the best products for injectables.

I do training for Juvederm as well, and I work as one of their trainers.

So I like to be able to think at least that I bring some expertise in injectables as well. "

I ask, ”Where do you do the training ? ”

Dr Tan, ” I do it in a quite a few places actually.

Every year I take a few doctors here locally through several sessions of injection techniques. But probably in the last 4 years I’ve been training overseas.

I started out in South East Asia, in Vietnam, Thailand and Indonesia.

But in the last 2 years I’ve been going to China a lot.

I’ve gone 6 times in the past 2 years. And I spend a week there each time,

And I train around 30 to 40 doctors.

I exclaim, ” That’s amazing because you're so young!”

Dr Tan, ”I’m 42 actually"

I respond, ”You look younger.”

Dr Tan laughs, ” It's all the treatments! ”

I ask, “ So let me ask you something that caught my attention. I love the design of the clinic, did you come up with this concept?”

Dr Tan, jokingly “ Yes. It's all me.”

He laughs, " So my wife actually she has a real affinity for this thing. She runs a few restaurants which are very designer and design led as well.

She has a gift with interior design. She used to work in LA. She had a clothing line that she ran for 13 years, that was very successful.

So she's got a very good eye for design and is very good at renovations. And she had a big hand at this. Obviously she worked with an interior designer as well but collectively they came up with this concept."

Dr Tan's appreciation for his wife's talents are clear. This couple sounds like a powerful duo and a match made in Heaven.

I respond, ” I love it. It's very interesting because the exterior, which is English thatch roof, and Tudor architecture lends a very cosy, personable feel to the building. Yet when you enter its very elegant and sophisticated.

Dr Tan relates,“ It's kind of art-decoish right and this building is from the art deco era, the 1920’s. Trying to tie it together and be consistent with the history of the site, it was quite appropriate to have this style.

That was quite nice I think. It turned out very nicely and I think that it kept this place quite special as well.

One of the things that was so instrumental in my starting my own practice was actually finding this location. I thought it was so amazing. It's very special.

And immediately when I saw it I thought, I have to open here.

I add, "Because you have Tanglin Mall, I get the sense that you have regular clientele who live in this area.”

Dr Tan, ” Yes we do, but probably the amazing thing is that we have quite a few walk ins as well. Tourists, as well as people walking past and people who are just shopping in the mall. Which is very unusual for an aesthetic practice in general.

It tends to be more appointment based where people are going to find you online. But I think we are fortunate in that respect. We have people who walk past and they get attracted by how we look and what we offer. So they come in and get treatments.”

I respond, ” I can see that happening in this area, because it's one where people tend to take their time and walk to take in the art galleries and enjoy the environment. As opposed to walking through an area like Orchard Rd, which is bustling and faster paced.”

Dr Tan says, “ Yes that’s right.”

I decide to take the conversation on a new tangent and ask the doctor,

“ Do you have a hobby, such as in art for example, that somehow relates to your career?”

Dr Tan,

"I do love architecture. It’s not so much a hobby but it’s a huge interest of mine and it's something that I do share with my wife.

Even for the space, I love the space planning. Even looking for furniture.

Its something I do enjoy.

So not so much art but architecture and design is a big passion of mine.

If I wasn’t a doctor I would have definitely gone to architecture school.

At one point in the midst of my medical training, I was actually thinking of exploring that in the US for a masters just to see if that was something that would fulfill me in a certain way.”

I respond, ” Well you're engaged in facial architecture now.”

Dr Tan, ”I guess so and in a way with fillers and botox and everything like that, in this part of the world it’s so much about facial contouring.

Less so than in the West where it's about trying to treat or reverse the signs of ageing.

In this part of the world, its about treating the structure and foundation of the face and beautifying the face. So I think there’s that architectural component of the aesthetic field."

I tell the doctor that, ” I get the sense from what you’ve shared that your vision for this place is to provide intimacy and privacy, so your clients feel at ease.”

Dr Tan,” It shouldn’t be… Let me see if I can phrase this correctly … It shouldn’t be so clinical an experience I feel. It should feel like a spa where you can get all the cutting edge and clinical services that you need but it shouldn’t feel like you’re going to the dentist.

I mean there's nothing wrong with going to the dentist, but it shouldn’t be scary.

It should be very relaxing and it should be assuring and our clients should be relaxed when they come here.

They should be very comfortable and it should be very private.

I think that whatever they do here, it should be a very private retreat.

People often don’t want others to know what treatments they’re doing. They’re very sophisticated in that way, they want to look as good as they possibly can but as much as possible, they don’t want people to know the treatments they're engaged in. And we just want to be able to support that.

I do get this huge satisfaction from getting a good result. A good result aesthetically is great but you can see how happy it makes them sometimes. And often, especially in the younger patients you can make them even more confident in the way they look.

Especially in this part of the world where you are really trying to improve the proportions of the face which can have such a dramatic impact on facial beauty.

If you can just subtly change little aspects of someones appearance, and it makes them a little more comfortable in their skin. And it makes them so much more confident."

Dr Melvin Tan shows me how the 3D camera explores every angle of the face

Dr Tan, "It could even be something like acne that we’re treating.

You can really see someone blossom in front of you. And that probably is the thing that keeps me going .

It doesn’t always turn out that way, because the nature of what I do is very subjective in certain ways. Trying to use the technology that we have to get to where they want sometimes is not possible.

And sometimes we have a difference in terms of what we expect so there are lot of these intangible aspects in this specialty.

I think that over the years I’ve really had to cultivate this. Communicating this with our clients.

Trying to get them to have the right expectations, trying to get them to understand that what they need is sometimes not what they want. Trying to explain to them what the technology today can actually produce.

It’s in the communication, that we have to spend the greatest amount of time trying to get an understanding across."

The clinic houses brand new equipment includes the SCITON SKINTYTE

Dr Tan, " So I think one of the things that we have over here that really helps is a 3D photo. You get a visual that is 3 dimensional. Often you see yourself in 2 dimensions, from the front. You probably never see this side. So we can really appreciate your entire structure in 3D and we can even look inside our head.

That’s great for before and afters. You can flip it around. You can put it side by side, so you can see the before and afters very clearly."

He jokes, " You can even see inside the brain .... It's again one of these tools that we have to help us clearly explain the treatment and what we can do. ”

Dr Tan’s eyes light up as his fascination for the latest technology and what it offers becomes apparent.

He's pulled off creating an impressive clinic that delivers a memorable experience - the warmth of the human touch coupled with the latest technologies, in a sleek, tasteful environment.

It’s a winner.

The Epion Clinic is located at 145 Tanglin Road, Tudor Court (tel: 6732 2122).

#Singapore #Epionclinic #epion #DrMelvinTan #MelvinTan #TanglinRd #TanglinSingapore #Tanglin #Tudor #MedSpa #injectables #lasertreatment #aestheticclinic #aesthetics #glam #glamorous #juvederm #botox #sciton #beauty #beautytreatments #SG

LEE ANN MAXIMA | Malaysia's Rising Fashion Talent

Kuala Lumpur is known for its tropical climate and a bustling modern, city that is embraced by lush greenery. The brilliant spectacle of the Petronas Twin Towers oversees this Asian city, that is the capital of the nation of Malaysia. It’s cosmopolitan population, amidst a mix of modern and traditional cultures that makes Kuala Lumpur one truly unique city.

The Le Ann Maxima Signature

Amidst these diverse influences, Kuala Lumpur is also home to a thriving fashion landscape.The city is the birthplace of numerous designers who have impressed with their Asian/Western influence, a marriage of inspirations so to speak, that display a fusion of East-West styles.

Enter the fabulously stylish, free-wearing designs of Le Ann Maxima. Le Ann Maxima, clothier to timeless high-street designer pieces, is the perfect example of a homegrown fashion brand that marries catwalk couture pieces with chic, everyday wear, suitable for the urban woman on-the-go.

Kuala Lumpur, Malaysia

The brainchild of E-Maxim Fashion, the brand has been making an impact in the local fashion and retail industry with its highly innovative and versatile designs which captures the rich, quirky heritage of Europe, interspersed with an Asian flavor. I'd say this collection delivers an elegant twist on the local fashion culture.

A unique fusion of Euro Asian influences

If you’re looking for the perfect designer wear but not wanting to pay an arm and a leg for it, then this is it. Le Ann Maxima’s dedicated in-house designers meticulously craft a bevy of dresses, skirts, shorts, tops and accessories on a monthly basis through its four main clothing lines. Career Wear, Ladies Wear, Evening Glamour Wear and Casual Fun Basics, are the four fashion lines catered to that should satisfy every girl's fashion checklist.

Evening Glitz

Wearable, light, easy couture … does that concept even exist ? This particular line sounds like a city girl’s dream come true. Not to mention that these distinctly feminine yet wearable pieces are reasonably priced. The ordinary girl transforms into a fashion diva here, having been spared the cost of couture whilst indulging in the giddy experience of lacing each day with style and elegance!

I visited the flagship store in Kuala Lumpur and met with Ivan Poon, Vice-President of the Le Ann Maxima brand. Ivan welcomed me warmly to the store and shared the mission of the local brand – to produce timeless high street fashion designer pieces at affordabie prices. He spoke of the target market of the brand that attracts young, successful locals as well as a celebrity clientele across Asia & the globe. He patiently displayed Le Ann Maxima’s various styles and lines that cater to all occasions.

A glimpse into the boutique

Very simply put, the Le Ann Maxima signature is a mixture of the rich, quirky heritage of Europe, interspersed with an Asian flavour. www.leannmaxima.com

A unique fusion of Euro Asian influences

The vibrant colours , pinks, coral, turquoise, blues, reds as well as the flattering lines of Le Ann Maxima’s designs were what really stood out and pulled me. It was like the lines of casual, semi-formal and evening wear called out my name, imploring “ Pick me, wear me ! I’ll make your day fabulous !” I may be delving in some poetic license here in my attempt to relay the allure of this vibrant fashion line.  They express the beauty of femininity while exhibiting both elegance and playfulness.

Get spoiled with the possibilities

Le Ann Maxima has a diverse collection of casual wear, office wear and cocktail/semi-formal lines but it’s array of gowns were what catch the eye. Their flowing dresses are gloriously womanly whilst being easy to wear.  They range from the bright, summery long dresses that would be the ideal pick for a garden party or brunch with the girls. And then there are the more decadently bejeweled, crystal laden gowns dripping with glamour and sophistication. Slide your fingers through this line of gowns and beware of the temptations of each glorious ensemble.

Express those feminine wiles in alluring dresses

Now, I wanted to uncover the designer of this exquisite collection? As Ivan Poon explains, dedicated in-house designers lovingly and meticulously craft the most exclusive of women’s lines on a monthly basis. These trend-setting collections keep hitting their stores nationwide with fresh, updated designs on a regular basis, and keeps clients eagerly awaiting the next, new line exhibiting it’s signature Euro/Malysian style.

I was spoiled with a host of outfits from Le Ann Maxima! One of my favourites, was a brilliant, upbeat jacket and skirt suit that would be perfect for a day on Rodeo Drive. I found a wonderfully feminine peach satin gown that made me feel like a movie star from the silver screen, dripping with Hollywood glamour while stepping into the modern era.

The Jaya One Store

Then there were the summery dresses, fuschia pinks and peacock greens that made every day feel like a splash of summer.  Vivid colors splashed over light, linen fabrics that washed delicately over my skin.

I also picked out an edgy mock-suede leather jacket that hugged my figure with a unique fabric that offered the stylish appearance of leather with the comfort of a cooler fabric. Ideal for the tropical climate.

A model displays their chic, comfortable styles

Along with a few more chic pieces, I was equipped with a tantalizing new wardrobe.

And so I painted the town red all week, attending events, luncheons, even out of town trips dressed in Le Ann Maxima. Le Ann Maxima's long,feminine gowns were the ideal outfit for any variety of evening events from cocktail parties to more formal celebrations. I could even see a daring, unconventional bride walk out in her fuschia pink wedding dress!

At a gala event dressed in Lee Ann Maxima

This is a collection that travels and wears with comfort and flexibility. Truly this city girl was made to feel both comfortable and Fabulous ! With it's wonderful blend of cutting-edge style and comfort, Le Ann Maxima’s trend setting collections are designed to compliment every woman’s wardrobe, making the ‘Maxima Woman’ a head turner and the epitome of style and grace.